Buying Wrinkle Creams: Avoid The Wrinkle In The Buying Process

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Monday, October 29th, 2007 Subscribe To Our Feed

by Geoff Hopkins

We see it in magazine stands at the grocery checkout. We see it in images flashed to us as we watch Access Hollywood or even CNN news. Youth, vitality and beauty dominate markets and the social scene and, for this reason, millions of women and men search for products that help sustain or create a youthful appearance. And so, enter the wrinkle cream, and the gamut of advertisers who design marketing in such a way to promote their products as “best.”

Do you do your homework when you succumb to the pressures and make the purchase? Many beauty advertisements tout that their product promises fantastic results. However, without some research on your part, you could easily become the victim of false advertising.

That said, you can connect with reviews of modern-day products via many websites and print publications. Even more, (hard-copy) fashion and beauty magazines nearly always have websites that make available similar information to that they publish in print for free, making it easy for you to obtain lab information and anecdotal evidence about these products prior to purchase.

One type of review you will find is that of the laboratory experiment. Research organizations are often the entity that conducts these tests, these tests of advertisement truth. These tests are conducted using tried-and-true scientific methods, and the conclusions are based on the evidence produced from the performance of these tests.

In addition to lab tests, many products claim to be “clinically tested.” These tests may be lab tests and may also be tests done in professional beauty clinics by experienced staff and technicians. Wrinkle cream reviews coming out of these sources may be considered “factual” in that they do have some test experience behind them.

Another form of wrinkle cream reviews are those provided by ordinary people who have tried the product. This is called “anecdotal evidence” because it is based on “anecdotes” or stories told by individuals. These do not have the broad test base of lab or clinic experiments, but are often unpaid, unsolicited reports, which can lend them a certain amount of credibility.

Anecdotal evidence is based on one user at a time. The value of this type of review is that a person is not influenced by being paid for their review. Also, over time the numbers of incidents may build up to have a comparable significant test base to the clinical or laboratory type of trials.

Obviously you may choose to review one particular form of evidence or all of them. Just whatever you do, pick one. You are responsible for your choices - whether they be wrinkle creams or spouses. Don’t fall prey to claims by advertisement companies who make unsubstantiated claims. In the end, you judge all facts and all products.

About the Author:

Geoff Hopkins has worked in the wrinkle treatment industry for years. He maintains websites about wrinkle treatment and anti aging treatments. You are welcome to reprint this article - but get your own unique content version here.

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